About Me

My Start in Veterinary Medicine

I didn’t begin my career in marketing—I started in vet med, wearing scrubs and jumping in as a veterinary assistant. Over the years, I worked my way up to practice manager, learning the full spectrum of what makes a clinic run smoothly—from patient care to team management and everything in between.

Where Marketing Came In

Back then, most clinics weren’t thinking much about marketing. But I saw the opportunity. I built our first website, launched our social media pages, and even started running Google Ads before it was common practice. That experience sparked something in me, and I knew I wanted to dive in deeper.

Making the Leap

After 12 years in veterinary medicine, I took the leap into marketing full-time. For the past 15 years, I’ve thrown myself into learning, testing, and building campaigns that work. I’ve worked across a range of industries, sharpening my skills and learning how to blend strategy with creativity.

What I Do Best

I don’t just develop strategies—I bring them to life. My expertise includes:

  • Google Ads and SEO that drive results
  • Social media marketing across Meta and TikTok
  • Engaging organic content that builds community
  • Brand development and storytelling
  • Website planning and creative design

Most importantly, I know how to tailor all of this to the unique world of veterinary care.

Returning to My Roots

After helping a few veterinary clinics find their voice in their local communities, I realized this is where I’m meant to be—combining my deep knowledge of veterinary medicine with years of marketing experience. It’s more than a niche for me; it’s a calling.

Life Outside the Office

I’m a wife and proud mom to two amazing boys—Manny, 16, and Gavin, 2.5. We spend our time traveling, enjoying the lake, and exploring the beautiful hiking trails around Western North Carolina. Our life is full, and I wouldn’t have it any other way.

Let’s Grow Your Clinic

I know how hard you work to care for your clients and their pets. I’m here to help you show that care online—through marketing that’s thoughtful, strategic, and true to your values. Whether you’re just starting out or ready to grow, I’d love to help you build something impactful.

Let’s partner together and take your clinic to the next level.